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Logo Launches PSA to Combat Hate Crimes



From their press release:

Logo, a division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks, today announced it is launching a public service announcement in response to the brutal murder of Lawrence King, a 15-year-old Oxnard, California boy who was shot at point blank range February 12th. King was allegedly shot by 14-year-old fellow student Brandon McInerney, who is being charged with a hate crime.

King, who died days after the shooting, had previously revealed to other students that he was gay and had worn makeup and feminine clothing just days before he was shot. The epidemic of hate crimes against the LGBT community continues, as evidenced by the murder of 17-year-old Simmie Williams in Florida just days after the King murder.

The 60-second PSA, which premiered this morning at LOGOonline.com, features community activist, writer and actress Calpernia Addams (Logo's Transamerican Love Story), Andre 3000 (OutKast), R&B artist Ashanti, singer/songwriter Sarah Bareilles, actress Portia de Rossi (Arrested Development, Nip/Tuck), international performer Estelle, singer/actress Janet Jackson, actor T.R. Knight (Grey’s Anatomy), R&B artist Little Sister, actor Darryl Stephens (Logo’s Noah’s Arc) and singer/songwriter Taylor Swift.

"One more murder, one more life lost, one more attempt to provoke fear and one more reason hate crimes must end. We hope this PSA will help inspire more people to join the fight against hate crimes," said Brian Graden, President, MTV Networks Music Group Entertainment; and President, Logo.

Logo will make the spot available – as well as a shortened 30-second version – to Logo's sister brands across MTV Networks as well as other networks that wish to air the spot. MTV Networks has a long history of educating about hate crimes including the production and airing of numerous PSAs as well as an event on January 10, 2001, when MTV replaced 18 hours of programming with nothing but the names and stories of hate crime victims.

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This entry was posted on Monday, March 10, 2008 at 10:45 AM. Want to discuss? Leave a comment below.

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