I came across an ad for the new BMW 3-series convertible that is very suggestive and hilarious to boot. Now I love BMW and I especially love my BRYMW, but I want you to judge this ad for yourself.



Now when I first read it I was a bit taken back. Is it because of my personal persuasion or am I right?

When asked by Radar magazine, this is what the ad agency had to say:

"You're the first person to bring it up," says GSD&M Idea City account director Corey Platt when asked about the seemingly suggestive advert. "I can definitely see how it can be taken that way, but we didn't set out to specifically target the gay audience. I think it was a bonus that it resonated so well with them." According to Platt, the ads worked particularly well in Miami and L.A. "We knew we could push it a little bit more in those areas," says Platt.

No matter how you cut it - it is a great ad.

Labels: advertising

This entry was posted on Tuesday, January 08, 2008 at 11:48 AM. Want to discuss? Leave a comment below.