Ford Agrees to Meet With Gay Leaders
In wake of Ford caving to the notoriously anit-gay and anti-family, "American Family Association", over the threat of a boycott (read story), in turn inviting an unprecedented amount of criticism, they have now agreed to meet with national GLBT groups over the company's decision to pull advertising from the gay media. The GLBT groups have been demanding it all week.
A huge coalition over gay rights groups demanded an explanation from Ford execs. The meeting is on Monday.
The groups include:
The Commercial Closet, which educates marketers and ad agencies about the GLBT community, said boycotts against companies that support gays have had little effect.
"Boycott threats by anti-gay groups have proven over the years to have no measurable or adverse sales impact on targeted companies, including years-long efforts against American Airlines and Disney. As it has always been, success in the marketplace is dictated by the effectiveness of marketing strategies - not approval from bigoted organizations," said Michael Wilke, the executive director of the Commercial Closet in a statement Friday.
Posted by Bryan Harding
This entry was posted
on Saturday, December 10, 2005 at 11:42 AM.
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