<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d11341962\x26blogName\x3dGay+Rights+Watch\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLACK\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://grwtemp.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://grwtemp.blogspot.com/\x26vt\x3d-6683271145376970135', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Ford to Lose $610 BILLION in Buying Power

As we continue to report more and more on Ford I thought it would be interesting to research the buying power of the gay and lesbian community. We top the Asian-Americans, Hispanics and African-Americans.



Gay People have money to spend

  • Influencial at Work - twice as likely to be in management positions. (@Plan 2005)
  • 79% are willing to pay a premium of quality products and services. (Simmons)

    Ford - Get This.
    The GLBTQ community is very "Ad Aware" - 94% of gays and lesbians go out of their way to purchase products and services marketed directly to them in gay media. (Greenfield)
  • 87% of gays and lesbians are highly likely to actively seek out brands that advertise uniquely to them. (Simmons)

    The gay community is educated and affluent
  • Twice as likely to have household income over $250K (@Plan 2005)
  • Over 60% of Gay Americans are College Graduates. (@Plan 2005)
  • Gay adults are less likely to be parents. Therefore, they have more discretionary income and more time for leisure activities.

    The term "pink dollars" means a lot right here. $610 billion dollars is a lot of money. Looks like Ford screwed themselves on this one.

    Another great resource to check out is this automotive industry specific report on the buying trends and power of the GLBT community. See it here (pdf).

    Posted by Bryan Harding

    This entry was posted on Wednesday, December 07, 2005 at 12:59 PM. Want to discuss? Leave a comment below.

    « Home | Previous | Next »
    | Previous | Next »
    | Previous | Next »
    | Previous | Next »
    | Previous | Next »
    | Previous | Next »
    | Previous | Next »
    | Previous | Next »
    | Previous | Next »
    | Previous | Next »

    • » Post a Comment