A recent Harris Interactive national survey found that gays, lesbians and bisexuals use the internet, in general, and in particular social media - from Craigslist and blogs to MySpace and YouTube - proportionately more than heterosexuals.

As a whole, six percent more gays, lesbians and bisexuals consider themselves heavy internet users; in the case of blogging, 36 percent of the gay community reads blogs daily, whereas only 19 percent of heterosexuals do.

According to Harris (via ClickZ), the gay, lesbian, and bi population beat out heterosexuals by five percent on short visits to YouTube, and Craigslist is visited by 20 percent of the gay community versus 13 percent of heterosexuals.

In social networking, Friendster accounts for 11 percent of time spent online for gay, lesbian and bisexual internet users, versus 4 percent of heterosexual users. MySpace mirrors the trend, with 33 percent versus 28 percent.

via MarketingVox.com

Labels: poll

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